Best toothpaste and fluoride free.
"Does everything I’d expect from a top brand toothpaste without the fluoride."



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Specially formulated to give you a dazzling smile. Infused with essential, natural ingredients to help remove and polish stains, control the build-up of tartar, fight bacteria, and neutralize bad breath for a kinder and refreshing way to brush.
Benefits
* Strengthens teeth & gums
* Cleanses & freshens breath
* Prevents build-up of tartar
* Bamboo powder polishes stains & reveal whiter teeth
* Protects against tooth decay
* Free from fluoride, gluten & artificial sweeteners
* Certified vegetarian, vegan, cruelty-free & paraben and phthalate-free
* Earth-friendly & biodegradable formulation
* 100% recyclable packaging
Overall rating: 4.6617646 / 5 from 68 reviews.
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"Does everything I’d expect from a top brand toothpaste without the fluoride."
"This is a disappointing replacement for the Jason Whitening toothpaste. I had used that toothpaste for a number of years and was disappointed to hear they've discontinued it. This new formula which definitely isn't whitening, has a chalky texture leaving your mouth tasting like it's chewed on a Rennie tablet. Bring back the whitening powersmile toothpaste please! I've bought 2 of these new ones and as soon as I'm finished with them I will be changing brands, you've lost a long-time customer!"
"Christmas present so can't review yet!"
"Very happy with the purchases from Jason. They arrived in a few days & I have enjoyed using them."
"Excuse me but this toothpaste is only made of chemicals cos it jas black strip on tube. That means it is totaly made of chemicals and you have it saying it is completely natural."
"Excellent service"
"Great product which has helped with my problem with mouth ulcers. Efficient service. 😊😊"
"The toothpaste is great you hardly need to use a small amount. The website easy to move around"
"I have used Jason’s toothpaste for 3-4 years, loving the natural ingredients. However, the Seafresh I regularly purchased started having lumps in it, I returned 8 boxes to my local supermarket and changed to the Jason’s Power, which now also has the lumps? They are awful and my children dislike using it and I’m concerned why they are there."
"Very good natural toothpaste."